Riley Chen — Product Design

B2b Marketplace

B2b Marketplace project preview
Early wireframes and user flows

Background

Process

Research

Ran 1:1 interviews with power users, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

Conclusion

Whether you're shipping your product, this mindset applies.